By Valerie Pascale
Sur Mon X Story:
The Essence of Living Beyond Ordinary
The art of living: a commitment to excellence
For those who don't just live, but live artfully
Beyond Glamour: My Elegance Evolution
Having grown up in a family where art, literature, gastronomy, and philosophy were ever-present, I was fortunate to explore the world's museums from an early age, accompanied by my parents. These experiences shaped me, instilling in me a profound love for beauty, culture, and the exploration of artistic marvels. Each painting, each sculpture, each dinner conversation awakened in me a unique sensitivity and a keen eye for the world.
A Quiet Legacy of Elegance
Yet, for a long time, I chose to diminish the elegance within me. Time and again, I felt that my taste for beauty, my culture, and my love for art were unsettling. I remember moments when my very presence seemed too grand for those around me. I mistakenly believed that my refinement, that natural grace I carried, intimidated or made others uncomfortable. So, to fit in, I learned to shrink, to soften my light, to become more discreet.
But today, with the clarity that comes from reflection, I finally understand: it was not my elegance that was the problem. It was those who, feeling smaller in the face of my grandeur, projected their own insecurities. They mistook my splendor for a threat where there was only authenticity and passion. In truth, it was not me who needed to adjust, but them who needed to learn to appreciate beauty in all its full expression.
Awakening to My Legacy
This realization marked a turning point in my life. I stopped apologizing for who I was and for the elegance I naturally embodied. I decided no longer to shrink to accommodate others' insecurities. I embraced once more that part of myself that had always been there but had been long hidden for social convenience. That elegance I had unconsciously buried reclaimed its rightful place, along with a new inner strength.
A New Beginning
Today, my entrepreneurial journey and my space reflect this transformation. Every object, every piece of art, every piece of furniture tells a story of a woman who has rediscovered her essence. I have learned to cherish what elevates me and to surround myself with what nourishes my soul. My journey to elegance is no longer an external quest but a return to myself, to that little girl who, roaming the halls of the world's greatest museums, understood the true value of beauty.
A Deep Commitment
What I share here transcends a mere personal story. It is an intimate promise, a profound commitment to myself, and to all those who, like me, have once ceased to allow themselves the best. Those who have too often been stifled by the notion that being meticulous is a whim and that our demands would be met with offense.
How many times was I looked at with hauteur, reading in their eyes: “Who does she think she is?” As if the audacity to want more, to aspire to genuine elegance, was nothing but misplaced pretension. For too long, the voices of the ordinary led me to believe that seeking quality was a mistake, that aiming for greatness was an affront.
But today, I understand that it was never about pretension but a profound expression of my being. And I refuse to apologize for this desire for elevation, for this demand for beauty, which, far from being a whim, is a way of honoring life itself.
To those who, out of fear or habit, have diminished their aspirations to conform to an ordinary existence – I speak to you with deep sincerity: grant yourself permission to reveal your full splendor. The ordinary holds only the place you give it. True change begins with a simple yet powerful choice: to elevate yourself to the height of your aspirations, and nothing less.
Consider this website, this blog, and each of the curated objects as an invitation to join us on this distinct path.
Warmest regards,
Valerie Pascale
Founder & artistic director SUR MON X
Bold Principles
The Art of Going Beyond the Standards
100-Year Guarantee:
We don’t just aim for sustainability; we strive to create pieces that become heirlooms. By transcending mere material choices, we commit to offering timeless designs that withstand the test of time. Every item we craft is meant to become an integral part of your life, reducing waste and promoting thoughtful consumption. We use our platform to educate and inspire, demonstrating how sustainable choices can also bring joy and genuine satisfaction. Our creations are not just purchases; they are investments in a more thoughtful and fulfilling future.
Exceptional Service:
Our passion for service is our signature. We believe that every interaction is an opportunity to create a positive impact. From marketing to packaging, every detail is carefully considered to offer an unforgettable experience. In a world where personalized attention is rare, we are committed to exceeding expectations, turning every encounter into a cherished relationship. We value hospitality as an art form, ensuring each client feels they are at the heart of our mission.
Commitment to Equity and Exceptional Craftsmanship:
As a woman-led company, we don’t just talk about diversity; we live it. We believe true excellence is found in the diversity of talents. That’s why we collaborate with artisans and creators from all backgrounds, whose work enriches our collections with unique cultural depth. We are committed to going beyond words, promoting real equity through a carefully curated selection of handcrafted pieces that celebrate the richness of our differences. By choosing the exceptional, we affirm our dedication to transforming the market with creations that tell authentic and inspiring stories.
Cultivating a Better World:
True change starts at home. We believe that to create a positive impact on the world, you must first invest in your own living space. Your environment has the power to elevate your daily life or hold you back. By choosing objects that deeply resonate with you, you affirm your self-respect and create a space that reflects your true essence. Replacing the ordinary with meaningful pieces is the beginning of a personal transformation journey. Each piece in your home becomes a reflection of the life you truly want to live, laying the foundation for lasting, positive change that has the power to ripple far beyond your space.
Create the Unforgettable or Vanish into the Ordinary
Our journey has never been one of ease, but of boldness and excellence. After more than 10 years in the world of high-end furniture, I have come to understand true elegance: the kind that does not bow to fleeting trends but endures with quiet strength. My path has been marked by a break from the superfluous, a rejection of the ordinary, in favor of a vision where every choice is a statement of respect for oneself and the world around us.
For us, elegance is not an option; it is a necessity. We make no compromises on quality, authenticity, or craftsmanship. Our values are clear: to create pieces that transcend trends and embody a true story. For those who seek to live fully and elevate their daily lives, we invite you to join our movement.
Together, we will build a world that celebrates beauty, audacity, and a respect for what is truly timeless.
You are either with us in this quest for excellence, or you remain a spectator of the ordinary.
There is no middle ground.